How to Attract Candidates With Job Descriptions

May 27th, 2016

Recruiting high-quality talent can seem like a never-ending process. There are so many ways to find the right people for your job opening that the hiring process can seem overwhelming. On top of that, budget and schedule demands can add constraints that turn an otherwise straightforward process into a high-pressure situation. Believe it or not, there are a number of actions you can take to simplify and optimize your search for the ideal employee. Working with a qualified staffing agency such as Search Staffing is a step in the right direction, but it is also important to really consider your marketing of a job opportunity.

The job description in particular is what will make or break the success of a hiring process. Today’s article goes in depth to provide you with the tools you need to craft and position a truly effective job description and attract the candidates who will benefit your organization in the long term.

Create Balance

One problem we come across often with unsuccessful job descriptions is overloaded content. An employer may be so eager to target their exact expectation of an employee that the job description becomes intimidating and unrealistic from the perspective of a candidate. To avoid this, we recommend balancing brevity with details. It’s important to really focus on what qualifications and requirements are relevant to the position. Then consider adding details that will describe what makes this position and the work it involves interesting and exciting to applicants.

By adding minimum and preferred qualifications (including education, certifications, and years of experience) you will tell readers what your expectations for the position are, but avoid going overboard because you will inevitably frighten off perfectly qualified individuals and find yourself left with candidates who simply didn’t bother reading through the job description.

Highlight the “Small” Benefits

Candidates look to job descriptions to learn what hiring managers are looking for but also what they are offering. While discussions of salary and financial compensation are often best left to a post interview conversation, highlighting the little things like flexible work schedules and a great company culture will help attract the attention of candidates who are in high demand. Noting your dedication to employee career development and salary growth will also help you attract choosy applicants.

Consider your Language

It’s important to remember that job descriptions are like marketing material. You are advertising your company as a place of employment, and should present the opportunity in an engaging and interesting manner. Putting the extra time and thought into the language or medium used to advertise an opening will help get your job opening the attention it deserves.

Just as you do in your product or service marketing material, use lively and engaging language to describe the position. Avoid using bland templates that are obviously not unique to the opportunity, and keep your audience in mind. The resulting job description will not only attract more applicants, but also a higher caliber of candidate.

For more tips on how to improve your job descriptions, or for help in finding the right candidate, contact the staffing experts at Search Staffing Group.

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